Let us help you navigate the resources in the eComm wiki so you can get the answer you're looking for when you need it. Select the eComm application for which you have a question (Salesforce, Marketing Cloud, or Cvent) and then view resources by category. Can't find what you need in this wiki? Email contact@cu.edu so we can add a resource.
While adding images to emails is a best practice, embedding a video to be played within the email is sure to be a show stopper. Learn how Playable can work with Marketing Cloud to get videos added to your emails.
Use A/B tests to increase your open rates and get folks to actually engage with your content.
Images used in Marketing Cloud emails need to be formatted to a certain size before being uploaded to Marketing Cloud. If you don't, the email might appear fine in Marketing Cloud when what's delivered to an inbox is completely different. Recipients of poorly formatted emails are less likely to read or engage and more likely to unsubscribe.
Salesforce Dashboards can provide easy to understand, quantifiable data on Marketing Cloud email sends and Cvent events - among other things. When used in combination with other information and your own criteria of success, it will help paint a more complete picture of your outreach efforts.
While unsubscribing is explained quite simply at New User Training, there is a little bit more to it. Dig into the details of how the technology supports changes to constituents' preferences.
We know how cluttered your Marketing Cloud account can get if you are a frequent sender. Use these different types of folders (and other tips) to stay organized.
If you're creating a sender profile with a non-CU email address, follow these steps to verify your new sender profile and begin sending communications.
If you work at CU Boulder, there is a good chance you will be supported by different eComm specialists for different needs. Ask these two questions to find the group with the right expertise.
Wondering how much time elapses between your email send and constiutuents' actions? Use the Time Between Send and Engagement report in Marketing Cloud to help assess the need for reminders or additional touch points.

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