Let us help you navigate the resources in the eComm wiki so you can get the answer you're looking for when you need it. Select the eComm application for which you have a question (Salesforce, Marketing Cloud, or Cvent) and then view resources by category. Can't find what you need in this wiki? Email contact@cu.edu so we can add a resource.
eComm is a suite of tools built to support communicators across all four CU campuses, System and Advancement. Before trying to get access, get a better sense of what the eComm technology entails and how it might be able to support your electronic communication and event needs.
Do you find yourself taking two clicks every time you login to Marketing Cloud to navigate to Email Studio? Set your Default Login Preference to Email to avoid that step when logging in.
Do you send your Marketing Cloud emails to numerous Data Extensions? When you check Tracking for a send, all Data Extensions are captured in the analytics by default but you have the option to filter by specific Data Extensions.
We want to give eComm users autonomy wherever possible, but there are a few pieces that require a request to an eComm specialist.
Learn about a tiered system of consequences that will occur if you repeatedly violate CAN-SPAM.
We know our eComm specialists and users understand the importance of CAN-SPAM and intend to follow it. But sometimes, mistakes can occur that lead to a violation. Learn about common ways to violate CAN-SPAM so you can avoid them. We highly recommend this wiki and the associated quiz as an annual refresher.
Interested in being part of a collaborative community devoted to eComm? Start by updating your Chatter Group(s) email frequency and you'll receive posts via email (i.e. all, daily or weekly). One group is devoted to Marketing Cloud & Salesforce and a second group is specifically for Cvent.
Are you adding personalization to Marketing Cloud emails (such as 'Dear First Name')? Marketing Cloud makes previewing the recipient's version easy - bringing you peace of mind.
We know our eComm specialists and users understand the importance of CAN-SPAM and intend to follow it. But sometimes, mistakes can occur that lead to a violation. Learn about common ways to violate CAN-SPAM so you can avoid them.

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