Let us help you navigate the resources in the eComm wiki so you can get the answer you're looking for when you need it. Select the eComm application for which you have a question (Salesforce, Marketing Cloud, or Cvent) and then view resources by category. Can't find what you need in this wiki? Email email@example.com so we can add a resource.
Interested in being part of a collaborative community devoted to eComm? Start by updating your Chatter Group(s) email frequency and you'll receive posts via email (i.e. all, daily or weekly). One group is devoted to Marketing Cloud & Salesforce and a second group is specifically for Cvent.
We know our eComm specialists and users understand the importance of CAN-SPAM and intend to follow it. But sometimes, mistakes can occur that lead to a violation. Learn about common ways to violate CAN-SPAM so you can avoid them.
While adding images to emails is a best practice, embedding a video to be played within the email is sure to be a show stopper. Learn how Playable can work with Marketing Cloud to get videos added to your emails.
Images used in Marketing Cloud emails need to be formatted to a certain size before being uploaded to Marketing Cloud. If you don't, the email might appear fine in Marketing Cloud when what's delivered to an inbox is completely different. Recipients of poorly formatted emails are less likely to read or engage and more likely to unsubscribe.
Salesforce Dashboards can provide easy to understand, quantifiable data on Marketing Cloud email sends and Cvent events - among other things. When used in combination with other information and your own criteria of success, it will help paint a more complete picture of your outreach efforts.