CU Denver was represented at this year's eduWeb Summit in Orlando, one of the nation's leading conferences for higher education marketing, communications, and digital professionals. Monica C Cutler, Director of Digital Marketing and Strategy for CU Denver Advancement, and Elly Lewis, Marketing and Communications Specialist for CU Denver’s College of Liberal Arts and Sciences, presented a poster session titled "Accessibility Without the Anxiety: Building Inclusive Emails Step-by-Step." The session highlighted practical, low-effort improvements communicators can make to create more accessible emails, using real CU Denver examples built in Salesforce Marketing Cloud.
Different users and groups will adopt Cvent participation tracking at different rates with different approaches. Choose your approach to participation tracking and then use that data for more relevant engagement with constituents. The previous resources get into the technical details but the following success stories can inspire you and your team.
For many event planners, Covid-19 presented the ultimate challenge. How could we engage constituents through special events if we couldn’t see people face to face? While many units were able to pivot to fully virtual or hybrid events with success, larger events, such as the CU Anschutz Kempe Center’s annual conference on child welfare, were faced with a true dilemma. With an in-person event already scheduled with an expected attendance of 400-500 guests, could they pivot to a virtual event in only five months, and if yes, would it be successful?
