Use this checklist if you are building and sending an eComm Marketing Cloud Evite (event invitation) AND building a Cvent event registration form. Your campus eComm specialist's role is to provide an audience report and review, integrate and activate your Cvent event.
Learn about email marketing best practices along with CU's requirements for sending post-registration communications via Cvent (e.g. subject line, from email address, from name, event planner signature, and opt-out links).
All done creating and testing your event? Contact your eComm specialist to approve your event. They will double-check numerous items; such as having an Event Planner Email Address and a CU brand compliance website along with correctly configured post-registration emails and financial information so money transfers to the right accounts, among other things. Then you will be ready for launch!
Use this checklist if you are building and sending an eComm Marketing Cloud email that does NOT include a link to a Cvent event registration form. Your campus eComm specialist's role is to provide an audience report (or list).
Grow your contact list and increase registrations by letting the masses do your marketing. Once you enable invitation forwarding, registrants will be able to enter their friend or coworkers' email during registration and invite them to sign up too. Invitees can forward invitations during registration, from an email, or even from the regret survey after they RSVP "no."
With a few memorable reference IDs, you can find out which registrants accessed registration through your Facebook page, Twitter feed, or a sponsor's website. Use them to maximize your promotion efforts.
You know what they say about the internet: once something's on there, it's on there for-ev-er. All the more reason to double-check your settings before launch. Choose to make your event public during the Event Creation Wizard, and, once it's active, it will automatically display in search engines. Ensure that doesn't happen by following the steps below.