Better emails. Better events. Better data.
Salesforce is eComm's constituent relationship management (CRM) system. The 500+ data points housed there ensure that relevant messages are sent to the right audience.
Marketing Cloud's drag-and-drop interface makes it easy to build custom email messages. Insert CU branding, other images, blocks of text, social media, a subject line and more.
Manage your events with Cvent. Registration forms can be built to support simple or complex events and customized as you wish. If you get stuck, Cvent support is always available to help.
Meet with an eComm specialist for discovery. You'll need to complete the 'pre-access requirements', by the last business day of the month to get credentials around the 5th of the following month. Login to follow along with on-demand training and complete a a short quiz virtually as a group (preferred) or on your own to make it 'official'.
Save yourself the hassle (and time) of starting from scratch by leveraging a CU branded email template in Marketing Cloud. You can customize the design by adding your campus/department logo, writing specific message copy, and inserting unique and compelling images that engage your audience. You’ll also populate a footer with contact information that ensures CAN-SPAM compliance.
Avoid reinventing the wheel by starting with a CU branded event template in Cvent. Customize the template by adding your campus/department logo to the event website and building a registration process that supports your event's needs.
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