The goal of the governance/roadmapping model is to ensure that the eComm program continues to grow and develop in a manner that serves both the enterprise and the campuses/system/advancement while understanding that these objectives do not always align.
- An annual goal setting meeting will occur with each campus team (managers of electronic communication, or MECs) after which shared goals will be identified.
- The Advisory Committee will discuss goals that are not in alignment and make a recommendation to the Steering Committee for prioritization.
- Quarterly meetings will ensure we remain transparent and on track.
Given the complexities of running a system-wide eCommunication program, policies and guidance documents support our efforts. The content in each of these policies is directly related to the eComm User Agreement that each user of Salesforce, Marketing Cloud, and Cvent agrees to before accessing the platform.