Playable | Add video to your email

September 25, 2020 by Melanie Jones
While adding images to emails is a best practice, embedding a video to be played within the email is sure to be a show stopper. Learn how Playable can work with Marketing Cloud to get videos added to your emails.
Read More

A/B Testing

September 25, 2020 by Melanie Jones
Use A/B tests to increase your open rates and get folks to actually engage with your content.
Read More

Cvent Virtual Attendee Hub

August 17, 2020 by Melanie Jones
Attendee Hub is Cvent's virtual event solution and includes a Video Player and an optional Video Conference feature. The Video Player provides a reliable, scalable and secure way to stream live or pre-recorded keynotes and presentations while the optional Video Conferencing add-on makes it easy to create networking and learning opportunities for attendees.
Read More

Marketing Cloud Image Best Practices

July 30, 2020 by Melanie Jones
Images used in Marketing Cloud emails need to be formatted to a certain size before being uploaded to Marketing Cloud. If you don't, the email might appear fine in Marketing Cloud when what's delivered to an inbox is completely different. Recipients of poorly formatted emails are less likely to read or engage and more likely to unsubscribe.
Read More

Salesforce Dashboards

July 22, 2020 by Melanie Jones
Salesforce Dashboards can provide easy to understand, quantifiable data on Marketing Cloud email sends and Cvent events - among other things. When used in combination with other information and your own criteria of success, it will help paint a more complete picture of your outreach efforts.
Read More

Unsubscribe Details

April 23, 2020 by Melanie Jones
While unsubscribing is explained quite simply at New User Training, there is a little bit more to it. Dig into the details of how the technology supports changes to constituents' preferences.
Read More

Folders in Marketing Cloud

April 22, 2020 by Melanie Jones
We know how cluttered your Marketing Cloud account can get if you are a frequent sender. Use these different types of folders (and other tips) to stay organized.
Read More

Onboarding Workflow

April 3, 2020 by Melanie Jones
From discovering someone is the right fit for eComm to getting them comfortable with sending emails and creating events, it takes many steps. Dive into the workflow, associated timeframe and who's responsbile.
Read More

New User Added to Pre-Existing Units

April 3, 2020 by Melanie Jones
For new users starting out fresh, everything needs to be added to their account from scratch. When a new user is an addition or taking over for an existing unit, they'll need access to already existing content.
Read More

License Object Fields

April 3, 2020 by Melanie Jones
There are numerous fields on the License object that can help get a sense of your user.
Read More

Pages