When your user can’t send an email, we know time is of the essence in addressing the issue. Often, the root cause is something over which you have control rather than a systemic failure in Salesforce or Marketing Cloud. When faced with a failed send, follow these steps to identify the hangup.
List Views provides a way for users to quickly view a segment of data in Salesforce. At eComm, List Views are most commonly used when viewing Campaigns (including event participation), Email Sends and Contacts. They can help you keep a pulse on your efforts by answering questions such as, 'what are my active events?' or 'what emails went out this week?'.
When you launch your event, Cvent integrates with Salesforce to automatically share registrant participation information. With a quick check-in at the door, it's easy to track attendees vs. no-shows. Use this insightful, actionable data to make your next event even better!
Targeting messages to past event attendees is a great way to build your relationship with your most engaged constituents. Placing your energy towards your most loyal attendees will have great return and provide you with valuable insights on how to turn more email 'acquaintances' into actual event attendees.
Salesfore Dashboards can provide easy to understand, quantifiable data on Marketing Cloud email sends and Cvent events - among other things. When used in combination with other information and your own criteria of success, it will help paint a complete picture.
Sending an event invitation reminder is a great way to boost registrations for your event. Like all messages sent from Marketing Cloud, make sure it's as targeted as possible. In other words, if someone has already RSVP'd to your event, a reminder invite isn't relevant to them. Worse yet, it confuses folks, making them think their attempt to register failed.
Even those without a Cvent login can access data through a password-protected URL whenever they fancy, and, best of all, without needing to pester you. You'll just need an eComm specialist to get a Report User added to Cvent and create the desired Parked Report.