Sometimes constituents reach out to us to modify their email preferences instead of using the CU Footer for All Emails. Learn what to do if you want to help but aren't sure how to do so.
While eComm Specialists can easily update the Email Opt Out field on the contact in Salesforce, it is essential that any changes made are also reflected in the Advance source system. Ensuring parity between the systems will help eComm avoid data errors and inconsistencies going forward.
Salesforce has updated its data retention policy for Marketing Cloud Engagement. Beginning on May 15, 2025, subscriber engagement data will be retained and accessible for 180 days. If your use case requires you to retain this data for more than 180 days, we recommend that you export it and store it outside of Marketing Cloud.
