Planning a fundraising event at CU? This guide walks you through every step of the process — from your initial conversation with your eComm specialist to the final launch of your Cvent registration page. Whether this is your first event or your fiftieth, this resource is designed to help you feel confident that you'll have a successful (and compliant) fundraising event.
Salesforce has updated its data retention policy for Marketing Cloud Engagement. Beginning on June 16, 2025, subscriber engagement data will be retained and accessible for 730 days (or 2 years). This policy applies to data you retrieve using the Email Studio Reports in Analytics Builder and Tracking in Email Studio.
It's common to target a Marketing Cloud email to an audience based on where they reside. There is a free tool to define desired zip codes for your audience as well as a paid tool called GeopPointe.
Salesforce is at the heart of eComm, but it would be nothing without other systems across CU. Most of eComm's Salesforce Contacts come from a nightly updated source system, enriched with engagement data from eComm's other applications (Marketing Cloud & Cvent), constituents, and eComm Specialists.
