Marketing places a lot of emphasis on engaging creative material. While developing high quality creatives is important, understanding your marketing performance data is paramount.
You've edited your content, doublechecked accessibility, set up an A/B test, and sent your email in Marketing Cloud. Now what? Ensuring that your email was successfully delivered into inbox of each audience member is the final piece of the sending process. Learn more about deliverability by reading through the key terms on this HubSpot blog post.
Don't forget to check that your emails display well on mobile devices! Approach email design with mobile in mind then test your work.
Give your event invitees and registrants as easy way to contact the event planner by adding their email address to Cvent. Just ask your eComm specialist!
Brightwave gathered some of the best and brightest from the email marketing industry for their annual Intelligent Email (EiQ) conference in Atlanta. Catch up on each exciting session by tunning into the recordings.
A picture may be worth a thousand words, but good email copy is invaluable.
Learn all about Salesforce Reports and Dashboards to build real-time charts to visualize key business metrics. Note: eComm specialist are the only ones with access to build reports and dashboards.