Tips & Tricks | Become a Data-Driven Marketer

June 27, 2018 by Kate O'Connell
Marketing places a lot of emphasis on engaging creative material. While developing high quality creatives is important, understanding your marketing performance data is paramount.
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Tips & Tricks | 19 Email Deliverability Terms Every Marketer Should Know

June 26, 2018 by Kate O'Connell
You've edited your content, doublechecked accessibility, set up an A/B test, and sent your email in Marketing Cloud. Now what? Ensuring that your email was successfully delivered into inbox of each audience member is the final piece of the sending process. Learn more about deliverability by reading through the key terms on this HubSpot blog post.
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Designing for Mobile

June 14, 2018 by Melanie Jones
Don't forget to check that your emails display well on mobile devices! Approach email design with mobile in mind then test your work.
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Cvent | Event Planner Email Address

June 11, 2018 by Melanie Jones
Give your event invitees and registrants as easy way to contact the event planner by adding their email address to Cvent. Just ask your eComm specialist!
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Tips & Tricks | EiQ - 2018 Intelligent Email Gathering Recap

June 8, 2018 by Kate O'Connell
Brightwave gathered some of the best and brightest from the email marketing industry for their annual Intelligent Email (EiQ) conference in Atlanta. Catch up on each exciting session by tunning into the recordings.
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Tips & Tricks | How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

June 5, 2018 by Kate O'Connell
A picture may be worth a thousand words, but good email copy is invaluable.
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