Tips & Tricks | How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
A picture may be worth a thousand words, but good email copy is invaluable. Check out this article from the HubSpot Blog that contains plenty of tips for leveling up the quality of your email copy.
- Use actionable language
- Prioritize clarity, and only then think about "catchiness"
- Talk about benefits, not features (ie programs/news)
- Be brief
You can read the full article here.