Let us help you navigate the resources in the eComm wiki so you can get the answer you're looking for when you need it. Select the eComm application for which you have a question (Salesforce, Marketing Cloud, or Cvent) and then view resources by category. Can't find what you need in this wiki? Submit a help ticket at cu.edu/ecomm/submit-help-ticket.
Do you use the same data extensions on a regular basis but manually import them one by one every time you have an email to send? Learn how automation studio can automatically import your data extensions so you don't have to.
Salesforce is at the heart of eComm, but it would be nothing without other systems across CU. Most of eComm's Salesforce Contacts come from a nightly updated source system, enriched with engagement data from eComm's other applications (Marketing Cloud & Cvent), constituents, and eComm Specialists.
Want to continually grow an audience you can email via Marketing Cloud? eComm can provide a simple subscription form along with a Salesforce audience that will update automatically with subscribers (thanks to a behind-the-scenes integration). Users can add the subscription URL to their website then send emails to that audience as desired.
When you launch your event, Cvent integrates with Salesforce to automatically share registrant participation information. Cvent then provides numerous methods for tracking attendance for your event or sessions. Use this insightful, actionable data to make your next event even better!
Different users and groups will adopt Cvent participation tracking at different rates with different approaches. Choose your approach to participation tracking and then use that data for more relevant engagement with constituents. The previous resources get into the technical details but the following success stories can inspire you and your team.
Track attendance for your event or sessions by marking who showed up. With Cvent, you can mark them one at a time, import a list of participants all at once, or use OnArrival to mark participants onsite.