As an event planner, you know that emotions are a powerful driver for how people remember events. Empowering or suprising your event attendees can boost the ROI on your event and drive attendee engagement. Check out this video from Splash for tips on how to create a memorable event experience for your attedees.
Segmentation: a word that every marketer and communicator knows well. Even so, taking a closer look at this key component of marketing and communications can be highly beneficial. A blog post from emailmonday recaps basic principles of segmentation and also provides actionable steps for implementation.