Marketing places a lot of emphasis on engaging creative material. While developing high quality creatives is important, understanding your marketing performance data is paramount.
You've edited your content, doublechecked accessibility, set up an A/B test, and sent your email in Marketing Cloud. Now what? Ensuring that your email was successfully delivered into inbox of each audience member is the final piece of the sending process. Learn more about deliverability by reading through the key terms on this HubSpot blog post.
Brightwave gathered some of the best and brightest from the email marketing industry for their annual Intelligent Email (EiQ) conference in Atlanta. Catch up on each exciting session by tunning into the recordings.
A picture may be worth a thousand words, but good email copy is invaluable.
The European Union General Data Protection Regulation (GDPR) may soon impact how CU does business. GDPR establishes a new set of standards for data privacy that affects how the University handles data collected while individuals are in the EU and gives relevant EU data subjects certain rights over their data. We value the privacy of CU’s constituents and want to provide an update and guidance to the CU community about how best to respond to GDPR related inquiries you may receive.
Looking for a refresher on CIW training for IERs? This is your one stop shop for getting started.
Managing events isn't always a walk in the park, especially when it comes to planning for the unexpected. Check out this Cvent blog post to learn about tactics you can use to prepare for just about anything.
Before you send your next communication to student, check out this EAB article that walks through the types of emails that students ignore. Tips for how to boost your open rate and engagement rates are also included.
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Check out the new location for Marketing Cloud's help and training materials on help.salesforce.com!

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