While unsubscribing is explained quite simply at New User Training, there is a little bit more to it. Dig into the details of how the technology supports changes to constituents' preferences.
If you're creating a sender profile with a non-CU email address, follow these steps to verify your new sender profile and begin sending communications.
For new users starting out fresh, everything needs to be added to their account from scratch. When a new user is an addition or taking over for an existing unit, they'll need access to already existing content.
There are numerous fields on the License object that can help get a sense of your user.
Wondering how to best communicate with your unit's non-degree seeking students? Since this audience isn't captured in Salesforce, use this wiki to help plan your outreach.