Let us help you navigate the resources in the eComm wiki so you can get the answer you're looking for when you need it. Select the eComm application for which you have a question (Salesforce, Marketing Cloud, or Cvent) and then view resources by category. Can't find what you need in this wiki? Email contact@cu.edu so we can add a resource.
Items for MEC Action, Cvent Payment/Refund Processing, Preferred Name Rollout, Other Completed and Pending Work, Ongoing Data Monitoring
Preferred Name Update, Email Preferences and Business Units, Cvent Payment Processing and Integration, Automation of Data Extensions, Journey Builder Pilots, Einstein Pilot, Housekeeping, Other Completed and Pending Work, Ongoing Data Monitoring
Next Team Meeting, Requesting Support, Cvent Payment/Refund Processing, Preferred Name Rollout, Roadmap Updates, New/Updated Wikis, Ongoing Data Monitoring
Most communicators agree that email personalization leads to higher engagement rates among constituents. But what happens when first name personalization goes awry and we end up alienating the exact audience with whom we want to engage?
Ready to elevate your constituent's experience with your email? Consider using a profile attribute to personalize your communication.
Process Changes, Dashboard Subscription Emails, Roadmap Updates, Ongoing Data Monitoring
Although CU communicators engage with over 1.5 million contacts through Salesforce and Marketing Cloud, each contact represents an important member of the CU family. Contacts have their own interests, relationships with CU, and email preferences. Let your constituents know that they are important and recognized by using first name or salutation personalization tags in your email.
July MEC Meeting, August Provisioning, Annual SkillSoft Audit, Cvent Failed Refunds, Preferred Name Update, New/Updated Wikis and Resources, Outstanding Issues, Ongoing Data Monitoring
You might notice data in Salesforce that needs changed. This could be merging of duplicates or updating an email address, name or address. Learn about why these duplicates occur, how they are merged and how to update email/name/address information.