Follow four simple guidelines to ensure that your communications meet accessibility standards and that everyone is included.
Learn how Marketing Cloud can help you identify common spam triggers in your communications so that your message is delivered to an inbox rather than a spam folder.
Are you sending an email to a data extension using profile attributes (also known as data tags or personalization tags)? Learn how to populate your profile attributes correctly so your send will contain the desired constituent data.
Collectig payment in Cvent with funds directed to a CU speedtype? Learn about the types of account codes that are allowable in Cvent per CU's controllers.
While eComm Specialists can easily update the Email Opt Out field on the contact in Salesforce, it is essential that any changes made are also reflected in the Advance source system. Ensuring parity between the systems will help eComm avoid data errors and inconsistencies going forward.
Many eComm users are familiar with creating "add to calendar" links in Cvent, but did you know that the same functionality is possible in Marketing Cloud? Learn more.
CU policies require throttling sends to large audiences that occur during business hours at a rate of no more than 18,000/hour (or five messages per second) to avoid overloading CU's servers. Learn how.
Finding the best email design for your school, college, or program is an ongoing process.
Schedule your message based on email send reports that indicate when your audience is most likely to engage with the content.
Photos give you the opportunity to brand your emails, make them more visually interesting, and get constituents interested in your offerings.

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