The eComm team is currently working remotely due to the COVID-19 pandemic, yet we remain committed to serving our users and ensuring success for both ongoing communications and event management. We encourage you to contact your eComm specialist if you require assistance. You can also take advantage of numerous online resources in the eComm wiki or submit a help ticket if you have a specific request.
The Importance of Tracking
Like anything else in higher education, finding the best email design for your school, college, or program is an ongoing process. You’ll likely need to make adjustments over time to keep your constituents happy and interested.
Analytics data can provide insights about the effectiveness of your email designs. If you find engagement is consistently higher on emails that use just one or two photos, or if you see the highest open rates when you use a certain format for subject lines, take those metrics as signs you’re doing something right. Make sure you constantly review your results to find the email design best practices that work for your brand.
Work with your eComm Specialist to review your data and use it to make decisions about content and strategy for future sends.