Next Team Meeting, Requesting Support, Cvent Payment/Refund Processing, Preferred Name Rollout, Roadmap Updates, New/Updated Wikis, Ongoing Data Monitoring
Most communicators agree that email personalization leads to higher engagement rates among constituents. But what happens when first name personalization goes awry and we end up alienating the exact audience with whom we want to engage?
Ready to elevate your constituent's experience with your email? Consider using an attribute (such as preferred name) to personalize your communication.
After ensuring that preferred name personalization is possible given your population, Reports and Data Extensions need to be created (or updated) by an eComm specialist to contain the appropriate preferred name field in Salesforce.
Although CU communicators engage with over 1.5 million contacts through Salesforce and Marketing Cloud, each contact represents an important member of the CU family. Contacts have their own interests, relationships with CU, and email preferences. Let your constituents know that they are important and recognized by using first name or salutation personalization tags in your email.
