Tips & Tricks | 5 Event Planning Pitfalls to Avoid

November 30, 2017 by Kate O'Connell
Event planning isn't always easy. Avoid murky event waters by using tried and true industry guidelines that will help ensure your next event is a success!
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Tips & Tricks | Strategies for Avoiding the Gmail Spam Filter

November 16, 2017 by Kate O'Connell
Creating quality communications requires time, effort, and skill. Ensure that your hard work doesn't go to waste by using these key strategies for avoiding the spam filter for email providers like Gmail.
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Tips & Tricks | 75 Facebook and Instagram Video Tips

November 9, 2017 by Kate O'Connell
With the new year just around the corner, now is a great time to take another look at your social media strategy. Video is an increasingly valuable communication channel and works well on both Facebook and Instagram platforms. This helpful article on Hubspot is full of actionable tips for you to ensure that your social media strategy leverages video in a nimble way.
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Tips & Tricks | Measuring Event ROI and Event Marketing Attribution

November 8, 2017 by Kate O'Connell
If there was a short list of key event management terms, return on investment (ROI) would certainly be at the top. Measuring the impact of an event is critical. It gives insight to the success of an event and can help drive conversations around how to better plan and market events in the future. Check out this Bizzabo blog titled "Measuring Event ROI and Event Marketing Attribution," for information on everything from the meaning of event ROI through to measurement tools.
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