Let us help you navigate the resources in the eComm wiki so you can get the answer you're looking for when you need it. Select the eComm application for which you have a question (Salesforce, Marketing Cloud, or Cvent) and then view resources by category. Can't find what you need in this wiki? Email contact@cu.edu so we can add a resource.
eComm specialists are responsible for creating audiences in Salesforce and Marketing Cloud. This often involves starting with a Salesforce Campaign to be converted to a Salesforce Report.
Datorama Reports for Marketing Cloud enables users to generate, view, and share a detailed analysis of Email data. See below for details on leveraging Datorama in your Marketing Cloud account.
Datorama Reports for Marketing Cloud enables users to generate, view, and share a detailed analysis of Email data. Datorama includes dashboards, pivot tables and reports to analyze data, visualize aggregated Email data, view trends, and share findings.
Track attendance for your event or sessions by marking who showed up. With Cvent, you can mark them one at a time, import a list of participants all at once, or use OnArrival to mark participants onsite.
The Org Tree field is newly available on the Employment object in Salesforce. The field is populated with concatenated, five digit codes that each represent departments across CU and must be translated. The values indicate the organizational hierarchy, based on the department the employee works in.
Upgrades occur all the time, but it doesn't always alter email marketing practices. Apple Mail's recent upgrade will enhance privacy for recipients, gradually resulting in inflated, artificial open rates for email marketers. With a key piece of reportable data becoming more unreliable, we must reconsider how success is measured.
We occasionally hear from constituents who are unable to receive emails due to FERPA flags on their Salesforce records. Learn more about FERPA flags and how to assist constituents who would like the flags removed.
Salesforce Dashboards can provide easy to understand, quantifiable data on Marketing Cloud email sends and Cvent events - among other things. When used in combination with other information and your own criteria of success, it will help paint a more complete picture of your outreach efforts.
eComm is a suite of tools built to support communicators across all four CU campuses, System and Advancement. Before trying to get access to Salesforce, Marketing Cloud and/or Cvent, get a better sense of what the eComm technology entails and how it might be able to support your electronic communication and event needs.
