Let us help you navigate the resources in the eComm wiki so you can get the answer you're looking for when you need it. Select the eComm application for which you have a question (Salesforce, Marketing Cloud, or Cvent) and then view resources by category. Can't find what you need in this wiki? Email contact@cu.edu so we can add a resource.
Interested in being part of a collaborative community devoted to eComm? Start by updating your Chatter Group(s) email frequency and you'll receive posts via email (i.e. all, daily or weekly). One group is devoted to Marketing Cloud & Salesforce and a second group is specifically for Cvent.
We know our eComm specialists and users understand the importance of CAN-SPAM and intend to follow it. But sometimes, mistakes can occur that lead to a violation. Learn about common ways to violate CAN-SPAM so you can avoid them.
Salesforce Dashboards can provide easy to understand, quantifiable data on Marketing Cloud email sends and Cvent events - among other things. When used in combination with other information and your own criteria of success, it will help paint a more complete picture of your outreach efforts.
While unsubscribing is explained quite simply at New User Training, there is a little bit more to it. Dig into the details of how the technology supports changes to constituents' preferences.
If you work at CU Boulder, there is a good chance you will be supported by different eComm specialists for different needs. Ask these two questions to find the group with the right expertise.
Use the power of Salesforce data the segment your audience and increase engagement.
You expect someone to show up on your Report, but they don't. Let's explore the reasons why someone isn't captured in your Report and options to remedy the situation.
When your user can’t send an email, we know time is of the essence in addressing the issue. Often, the root cause is something over which you have control rather than a systemic failure in Salesforce or Marketing Cloud. When faced with a failed send, follow these steps to identify the hangup.
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