Not sure where to look for email data? There are many places where similar data exists across Marketing Cloud and Salesforce, but each serves a different need and is available for varying amounts of time. Check out the different options along with common use-cases and a comparison chart to see which is best for your end goal.
You're ready to send an email, but what type of audience list should you use? Learn about the difference between reports, data extensions, and campaigns so you can send successfully and remain CAN-SPAM compliant.
Does a contact need to start (or stop) receiving a communication of yours? If your Report or Data Extension is based on a Salesforce Campaign, users can manage Campaign Members and create new Contacts when needed. Those audience changes will be reflected the next time the corresponding Report is sent to or Data Extension is started. It's a great way for users to continually manage small changes to an audience, without involving an eComm specialist.
eComm Event Management is a Salesforce solution for managing simple, free events. These types of events have a limited amount of customization and features, which makes launching an event quick and easy.
It's not uncommon to want to include files, including Excel, PDFs, and ICS (to make an 'Add to Calendar' link) to Marketing Cloud emails or eComm's Event Management registration process or emails. Learn how to download a meeting/appointment from Outlook and make it public (there are different options depending on your access).
Sometimes constituents reach out to us to modify their email preferences instead of using the CU Footer for All Emails. Learn what to do if you want to help but aren't sure how to do so.
Datorama Reports for Marketing Cloud enables users to generate, view, and share a detailed analysis of Email data. See below for details on leveraging Datorama in your Marketing Cloud account.
