A 360-degree view of every constituent is the cornerstone of CU’s enterprise Salesforce initiative. Capturing overall event information along with individual and guest participation is just one part of better understanding our constituents. This invaluable behavior data can be cross-referenced with already existing bio-demo data in Salesforce for real-time, actionable data!
Often when a Contact is not receiving emails, there are several logical reasons why, including actions taken by constituents themselves. If you are investigating why a Contact is not receiving communications, review the steps below to troubleshoot.
Learn all about Reporting in eComm's instance of Salesforce, primarily to create audiences for communications sent through Marketing Cloud. Find templates of common populations available to clone with the option of further customizing and familiarize yourself with eComm's data dictionary to better understand the 500+ data points that can be leveraged.
You attended new user training and got the basics under your belt. Now it's time to meet with your eComm specialist. Together you can make sure you have everything you need to send your first email or launch an event.
With summer winding down and fall right around the corner, you are not the only one reassessing your communication strategy. How will you get your messages to standout from the rest? It all starts with understanding your audience and targeting them appropriately. Over the next few months, we'll show you how to set goals with your team and understand your audience through analytics. Together, we'll test recipient engagements and share successes (and failures) across CU.
Checkout details on recurring CU processes such as obtaining licenses along with scheduled audits that will occur to ensure the platforms remain 'clean' and users are in compliance with the eComm user agreement.