https://www.cu.edu/ecomm/login | eComm is comprised of three different applications with three separate login pages and passwords.
Want to learn the eComm suite of tools? Find out where to find complete new user training for Salesforce, Marketing Cloud and Cvent. We encourage you to pause the videos periodically and allow yourself time to put the material into practice.
Walk through the materials below to build your knowledge of how eComm approaches CAN-SPAM, the federal law that pertain to you as a communicator of CU. Confirm you understand the basics with a quick quiz.
After ensuring that preferred name personalization is possible given your population, Reports and Data Extensions need to be created (or updated) by an eComm specialist to contain the appropriate preferred name field in Salesforce.
You might notice data in Salesforce that needs changed. This could be merging of duplicates or updating an email address, name or address. Learn about why these duplicates occur, how they are merged and how to update email/name/address information.
eComm specialists are responsible for creating audiences in Salesforce and Marketing Cloud. This often involves starting with a Salesforce Campaign to be converted to a Salesforce Report.
Datorama Reports for Marketing Cloud enables users to generate, view, and share a detailed analysis of Email data. See below for details on leveraging Datorama in your Marketing Cloud account.
Intelligence Reports (formerly Datorama) for Marketing Cloud enables users to generate, view, and share a detailed analysis of Email data. Intelligence Reports includes dashboards, pivot tables and reports to analyze data, visualize aggregated Email data, view trends, and share findings.
This resource is designed for eComm specialists who help onboard new users for their campus. Once you know how to submit requests and important deadlines, get a peek into all the customized emails they will recieve during their first 7 months in the applications. All emails are customized based on the applications the individual has access to and the eComm specialist who supports them.
The Org Tree field is newly available on the Employment object in Salesforce. The field is populated with concatenated, five digit codes that each represent departments across CU and must be translated. The values indicate the organizational hierarchy, based on the department the employee works in.

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