When you launch your event, Cvent integrates with Salesforce to automatically share registrant participation information. With a quick check-in at the door, it's easy to track attendees vs. no-shows. Use this insightful, actionable data to make your next event even better!
Targeting messages to past event attendees is a great way to build your relationship with your most engaged constituents. Placing your energy towards your most loyal attendees will have great return and provide you with valuable insights on how to turn more email 'acquaintances' into actual event attendees.
Salesfore Dashboards can provide easy to understand, quantifiable data on Marketing Cloud email sends and Cvent events - among other things. When used in combination with other information and your own criteria of success, it will help paint a complete picture.
Sending an event invitation reminder is a great way to boost registrations for your event. Like all messages sent from Marketing Cloud, make sure it's as targeted as possible. In other words, if someone has already RSVP'd to your event, a reminder invite isn't relevant to them. Worse yet, it confuses folks, making them think their attempt to register failed.
Advancement communications are intended to be sent through eComm - and there are processes in place to achieve this. In order to capture your desired audience, you will have to work with both Advancement Reporting and your eComm specialist.
Want to learn the eComm suite of tools? Find out where to find complete new user training for Salesforce, Marketing Cloud and Cvent. We encourage you to pause the videos periodically and allow yourself time to put the material into practice.
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