Naming Conventions

The eComm program boasts hundred of users spread across all four CU campuses, the system office, and Advancement. While that's exciting, the large number of users and campuses present some organizational challenges. eComm tackles some of these challenge through the use of naming conventions. They don't just help your eComm Specialist stay organized, though. They also help your confidence in ensuring that the campaign or report you're viewing is the right one.

Reports | Campaigns | Cvent Event Campaigns


Salesforce reports have a strict naming convention followed by eComm specialists throughout the System. Let's look at an example and break it down.

Report Name: 08 UREL OG AMC Employees SUB Connections

  • 08 = The first two numbers of a report name represent the campus on which it was created.
    • 01 = Boulder, 02 = Anschutz, 03 = Denver, 04 = Colorado Springs, 08 = System, 09 = Advancement
  • UREL = The next four letters of your report name represent the unit that owns the report, in this case, University Relations. You'll also come across examples like ALUM (for alumni association), HIST (for the department of history), and CHAN (for the Office of the Chancellor). 
  • OG/OT = The next two letters represent whether your report is ongoing (OG) and will update automatically as new data enters Salesforce (such as a new graduating class), or one-time (OT) if a report is based on a campaign or one-time occurrence.
  • AMC Employees = The next portion of your report name specifies the audience, in this case, employees at the Anschutz Medical Campus. Other examples might be UCCS Students, Denver Alumni, etc.
  • SUB Connections = The last portion of your report name is related to CAN-SPAM compliance and references the subscription category associated with the report. In this case, the report will send to members of the audience who are subscribed to CU Connections. We also use this category to designate transactional communications with the letters TXN.

So in the example above, the report belongs to the University Relations team at the CU System and is used to contact Anschutz Medical Campus Employees who are subscribed to CU Connections.


Campaign naming conventions are less widely utilized among eComm Specialists and users, but generally speaking, you should see any of the elements above. In some campaigns that are designed to be used one time for a special event invitation, you might also see the event date included, such as 110419.

Cvent Event Campaigns

Due to the integration between Salesforce and Cvent, an automatic event campaign name is generated each time a new event is launched. Here's an example:

Campaign Name: 08_20190907_Ralphie's Corral: Colorado Buffaloes vs. Nebraska Cornhuskers

  • 08 = The first two numbers of an event campaign name represent the campus to which the event belongs.
    • 01 = Boulder, 02 = Anschutz, 03 = Denver, 04 = Colorado Springs, 08 = System, 09 = Advancement
  • 20190907 = The date of the event in YYYYMMDD format.
  • Ralphie's Corral: Colorado Buffaloes vs. Nebraska Cornhuskers = Name of the event in Cvent.

What's the easiest way to find my event campaign in Salesforce?

Using the information above, the easiest way to locate your event campaign is often to search by part of the event name itself. In this case, we could search using the word Nebraska and then select the correct campaign based on the results that appear.