POI (Person of Interest) Data in Salesforce

Person of Interest or POI data is used for Contacts with a non-traditional, close affiliation with CU. As of August 2024, POIs make up 47K+ Contacts. POI data will be available in eComm Salesforce on Oct. 2, 2024.

Some POI Types include:

  • Affiliates
  • Security / Training
  • Volunteer
    • Vol(unteer) Clinical
  • Student Athlete
  • Regent
    • FrmrRgnt (former Regent)
  • and more
View full details from Employee Services regarding POI Types across the campuses. Check out an example of a POI Employment record in Salesforce below.

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NOTE POI Employment data becoming available is not a solution to target email addresses outside of the typical university domains (@cu, @colorado, @ucdenver, @cuanschutz, @uccs). For example, some UCHealth employees may have POI records that can be captured in the Report however, their @uchealth email address will not populate on their record.

Timeline & Impact

Official CU Employment vs. POI Records

Change Process | Identify Reports to Update