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POI (Person of Interest) Data in Salesforce
August 19, 2024 by Melanie Jones
Person of Interest or POI data is used for Contacts with a non-traditional, close affiliation with CU. As of August 2024, POIs make up 47K+ Contacts. POI data will be available in eComm Salesforce on Oct. 2, 2024.
Some POI Types include:
- Affiliates
- Security / Training
- Volunteer
- Vol(unteer) Clinical
- Student Athlete
- Regent
- FrmrRgnt (former Regent)
- and more

NOTE POI Employment data becoming available is not a solution to target email addresses outside of the typical university domains (@cu, @colorado, @ucdenver, @cuanschutz, @uccs). For example, some UCHealth employees may have POI records that can be captured in the Report however, their @uchealth email address will not populate on their record.