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Marketing Cloud

4 Strategies for Creating Accessible Content

October 10, 2019 by jennifer.mortensen

Managing the accessibility of emails in Marketing Cloud can at first seem daunting. Yet by following just four simple guidelines below, you can ensure that your communications meet accessibility standards so that everyone is included.

Accessible Content Pillars: Copy, Layout, Links, Images

Your copy is a key component of your content: it's the important message you want to deliver. When it comes to accessibility, less is truly more. Follow the guidelines below to ensure that your copy is readable, engaging, and easy to read and understand.

  • Keep your copy short and concise (50 words or less per content block)
  • Split longer sentences into two sentences
  • Use a minimum font size of 14px and avoid thin font weights.
  • Set line spacing at 1.5 to 2
  • Use italics or bold for emphasis sparingly.
  • Ensure that text color is in high-contrast to any background colors in your email. Are My Colors Accessible is a useful website that will tell you if the colors you're using pass WACG 2.0 recommended color contrast guidelines.
  • Avoid placing text over certain images that might decrease readability
  • Avoid sending emails that are image-based.
  • Avoid using colors and underlines for emphasis for non-linked text.

The average person spends less than 15 seconds reading an email, so it's important to make every second as meaningful as possible for every reader. The accessible guidelines above can help you get there. For more resources, including information on contrast and additional materials, visit the eComm wiki.

4 Strategies for Creating Accessible Content

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accessibility, Marketing Cloud, accessible, images, copy, layout, links

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