We must provide alternative (ALT) text that is contextually relevant to the message of the email, for images that we embed within the body of our email communication and that the alt tag conveys an accurate and concise description.

EXAMPLES

• lists the relevant data so that a bar graph can be understood
• explain what an image contains and why it is being used, rather than details about how the image looks

 

Provide sufficient contrast between the text and background.

• CU Color Scheme Contrast Scale
• Contrast Checker
• Are My Colors Accessible?
• Colour Contrast Analyser (CCA) (downloadable tool for Windows and Mac)

Sans serif fonts, such as Arial or Helvetica Neue, are considered to be the most readable on screen and by persons with cognitive processing impairments, such as dyslexia. 

Larger font sizes are also easier to read. In email communications, font size should be at least 14 points.

Best Practice

• Links must reflect the context of the communication
  • EXAMPLE: Interested parties can learn more about the submission criteria through resources available on our site.
• Embed the link within text that accurately describes where the link will lead
  • EXAMPLE: Developing Accessible Technology Best Practice
• Typing out a full email address and linking
  • EXAMPLE: Questions? Contact us at email@address.com. 

Bad Practice

• Saying "click this link" or "click here" is considered ambiguous and unhelpful.
  • EXAMPLE: Interested parties can learn more about the submission criteria through resources available on our site.
  • EXAMPLE: Interested parties can learn more about the submission criteria here.
• Pasting the full URL as the hyperlink is annoying and cumbersome to the screen reader user.  Screen readers will try to read aloud all the characters of a hyperlink.
  • EXAMPLE: https://www.colorado.edu/accessibility/aul-testing/developing-accessible-technology/developing-accessible-technology-articles
• Linking to an email address in other text.
  • EXAMPLE: Questions? Email us.

 

Add a question to your Cvent registration form to capture accommodation requests as soon as possible. Your campus ADA expert will be able to support you with meeting these requests.

1. Question 1
   • Do you or your guest require accommodations related to accessibility? | Yes or No
2. Question 2
   • If the person selects yes, display this message with the appropriate dates and American's with Disabilities Act (ADA) expert contact information.
   • Accommodation requests related to accessibility should be made [3-5 DAYS BEFORE EVENT] to [CAMPUS ADA EXPERT NAME AND EMAIL or PHONE NUMBER].

Give your audience another opportunity to request accessibility accommodations with your post-registration communications. Checkout the language we advise you include in those messages.

1. Registration Confirmation Email
   • Accommodation requests related to accessibility should be made [3-5 DAYS BEFORE EVENT] to [CAMPUS ADA EXPERT NAME AND EMAIL or PHONE NUMBER].
2. Know Before You Go Email
   • Send questions including accommodation requests related to accessibility to {[P-EMAIL]} or call {[E-PHONE]}