Let us help you navigate the resources in the eComm wiki so you can get the answer you're looking for when you need it. Select the eComm application for which you have a question (Salesforce, Marketing Cloud, or Cvent) and then view resources by category. Can't find what you need in this wiki? Submit a help ticket at cu.edu/ecomm/submit-help-ticket.
CU Denver was represented at this year's eduWeb Summit in Orlando, one of the nation's leading conferences for higher education marketing, communications, and digital professionals. Monica C Cutler, Director of Digital Marketing and Strategy for CU Denver Advancement, and Elly Lewis, Marketing and Communications Specialist for CU Denver’s College of Liberal Arts and Sciences, presented a poster session titled "Accessibility Without the Anxiety: Building Inclusive Emails Step-by-Step." The session highlighted practical, low-effort improvements communicators can make to create more accessible emails, using real CU Denver examples built in Salesforce Marketing Cloud.
Want to continually grow an audience you can email via Marketing Cloud? eComm can provide a simple subscription form along with a Salesforce audience that will update automatically with subscribers (thanks to a behind-the-scenes integration). Users can add the subscription URL to their website then send emails to that audience as desired.
Planning a fundraising event at CU? This guide walks you through every step of the process — from your initial conversation with your eComm specialist to the final launch of your Cvent registration page. Whether this is your first event or your fiftieth, this resource is designed to help you feel confident that you'll have a successful (and compliant) fundraising event.
Beginning on February 1, 2022, Marketing Cloud will require multi-factor authentication (MFA) upon login as an additional security precaution. Learn more about MFA and how to enable it in this wiki.
Transferring a license? Adding a new user to an existing team? eComm specialists (by way of having access to all Cvent events) can create a Cross-Event Report of the events created by a particular user. They can navigate to each event and share it with the new user so they can hit the ground running.
Learn all about Reporting in eComm's instance of Salesforce, primarily to create audiences for communications sent through Marketing Cloud. Find templates of common populations available to clone with the option of further customizing and familiarize yourself with eComm's data dictionary to better understand the 500+ data points that can be leveraged.
