Use Marketing Cloud Content Builder to create dynamic content to deliver a targeted message to an audience while remaining efficient. Dynamic content lets you connect attributes of your audience to content, making the information your constituents receive more relevant.
Walk through the materials below to build your knowledge of how eComm approaches CAN-SPAM, the federal law that pertain to you as a communicator of CU. Confirm you understand the basics with a quick quiz.
Preferred Name Update, Email Preferences and Business Units, Cvent Payment Processing and Integration, Automation of Data Extensions, Journey Builder Pilots, Einstein Pilot, Housekeeping, Other Completed and Pending Work, Ongoing Data Monitoring
If you need to send communications to internal audiences (faculty, staff or students) you'll want it delivered to their campus email addresses (eg; @colorado.edu, @ucdenver.edu, @cu.edu or @uccs.edu), To do so, you'll need to send to a Data Extension. Your eComm specialist will create the Data Extension but it's the sender's responsibility to re'Start' it before each send.
This resource is designed for eComm specialists who are responsible for submitting provisioning and deprovisioning requests for their campus. Learn how to submit requests while being mindful of important deadlines and details that affect the user experience.
Most communicators agree that email personalization leads to higher engagement rates among constituents. But what happens when first name personalization goes awry and we end up alienating the exact audience with whom we want to engage?