Sending an event invitation reminder is a great way to boost registrations for your event. Like all messages sent from Marketing Cloud, make sure it's as targeted as possible. In other words, if someone has already RSVP'd to your event, a reminder invite isn't relevant to them. Worse yet, it confuses folks, making them think their attempt to register failed.
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Even those without a Cvent login can access data through a password-protected URL whenever they fancy, and, best of all, without needing to pester you. You'll just need an eComm specialist to get a Report User added to Cvent and create the desired Parked Report.
Understand the difference between sender profiles, delivery profiles and send classifications, in Marketing Cloud. These not only drives who an email appears to come from, but more importantly ensures that it's CAN-SPAM compliant.