As an event planner, you know that emotions are a powerful driver for how people remember events. Empowering or surprising your event attendees can boost the ROI on your event and drive attendee engagement. Check out this video from Splash for tips on how to create a memorable event experience for your attendees. Highlights from the video include:

• Identifying storytellers
• Mapping out experiences
• Building a pass-along story
• Key emotions: understanding, excitement, appreciation

Here is a link to the YouTube video:

https://www.youtube.com/watch?time_continue=183&v=dmQ2PkTw2PQ

And here is a link to the transcript from the video:

https://splashthat.com/blog/emotional-marketing-for-events

Questions? Send an email to contact@cu.edu.