As an event planner, you know that emotions are a powerful driver for how people remember events. Empowering or surprising your event attendees can boost the ROI on your event and drive attendee engagement. Check out this video [3] from Splash for tips on how to create a memorable event experience for your attendees. Highlights from the video include:

• Identifying storytellers
• Mapping out experiences
• Building a pass-along story
• Key emotions: understanding, excitement, appreciation

Here is a link to the YouTube video [3]:

https://www.youtube.com/watch?time_continue=183&v=dmQ2PkTw2PQ [4]

And here is a link to the transcript from the video [5]:

https://splashthat.com/blog/emotional-marketing-for-events [6]

Questions? Send an email to contact@cu.edu [7].