Tips & Tricks | Getting Smart With Email Marketing Segmentation
Segmentation: a word that every marketer and communicator knows well. Even so, taking a closer look at this key component of marketing and communications can be highly beneficial. A blog post from emailmonday recaps basic principles of segmentation and also provides actionable steps for implementation.
Topics covered in this blog post include:
- Email marketing segmentation: The art of thinking in groups
- Look beyond segmentation for increased results
- An example of email marketing segmentation
- Segmentation as part of the email marketing plan
You can read the full post here.