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Tips & Tricks | Getting Smart With Email Marketing Segmentation

Segmentation: a word that every marketer and communicator knows well. Even so, taking a closer look at this key component of marketing and communications can be highly beneficial. A blog post from emailmonday recaps basic principles of segmentation and also provides actionable steps for implementation. 

Topics covered in this blog post include:

  • Email marketing segmentation: The art of thinking in groups
  • Look beyond segmentation for increased results
  • An example of email marketing segmentation
  • ​Segmentation as part of the email marketing plan

You can read the full post here