Segmentation: a word that every marketer and communicator knows well. Even so, taking a closer look at this key component of marketing and communications can be highly beneficial. A blog post [3] from emailmonday [4] recaps basic principles of segmentation and also provides actionable steps for implementation. 

Topics covered in this blog post include:

• Email marketing segmentation: The art of thinking in groups
• Look beyond segmentation for increased results
• An example of email marketing segmentation
• ​Segmentation as part of the email marketing plan

You can read the full post here [3].