The eComm Help Ticket is a robust resource designed specifically for eComm and is constantly updated. Check out an overview of the process (including a peek of the back end), benefits to those requesting help and those providing support, plus common missteps to avoid.
You scheduled your post-registration message through Cvent, but how do you know your audience received it? Run the Sent Email Details report to ensure your emails were received and read.
Person of Interest or POI data is used for Contacts with a non-traditional, close affiliation with CU. As of August 2024, POIs make up 47K+ Contacts. Some examples include Security / Training, Volunteer and Student-Athlete.
A Cvent license is great for supporting event planners at numerous stages of the event life-cycle, for both simple and complex events. There are certain elements are not included with at typical license, but you can contract directly with Cvent to procure.
If you need to send communications to internal audiences (faculty, staff or students) you'll want it delivered to their campus email addresses (eg; @colorado.edu, @ucdenver.edu, @cu.edu or @uccs.edu), To do so, you'll need to send to a Data Extension. Your eComm specialist will create the Data Extension but it's the sender's responsibility to re'Start' it before each send.
Effective email marketing is data-driven and should not be viewed as set it and forget it. As an email marketer, looking at reliable metrics when analyzing your email marketing performance is essential. Using your own data as a benchmark is the best practice for determining if you are meeting your goals or need to optimize to improve performance.
