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Home > Tips & Tricks | How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

Tips & Tricks | How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy [1]

A picture may be worth a thousand words, but good email copy is invaluable. Check out this article [3] from the HubSpot Blog [4] that contains plenty of tips for leveling up the quality of your email copy. 

Highlights include:

  • Use actionable language
  • Prioritize clarity, and only then think about "catchiness"
  • Talk about benefits, not features (ie programs/news)
  • Be brief

You can read the full article here [3]. 

Tools of the Trade [5], Email Marketing [6]
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[1] https://www.cu.edu/blog/ecomm-wiki/tips-tricks-how-write-marketing-email-10-tips-writing-compelling-email-copy [2] https://www.cu.edu/blog/ecomm-wiki/author/292 [3] https://blog.hubspot.com/blog/tabid/6307/bid/32606/The-9-Must-Have-Components-of-Compelling-Email-Copy.aspx [4] https://blog.hubspot.com/ [5] https://www.cu.edu/blog-tags/tools-trade [6] https://www.cu.edu/blog-tags/email-marketing