Each Cvent event has a unique URL or Weblink that will become live when the event is launched. At eComm, we typically use the Summary weblink to invite folks to register for the event - included in a Marketing Cloud message.
All done creating and testing your event? Contact your eComm specialist to approve your event. They will double-check numerous items; such as having an Event Planner Email Address and a CU brand compliance website along with correctly configured post-registration emails and financial information so money transfers to the right accounts, among other things. Then you will be ready for launch!
Cvent's new design experience updates the look and feel of almost all their core products. Users can switch back and forth to the new experience for now, but come Dec. 1, 2021 it will be the only option. Learn more about the navigating the new user experience.
While adding images to emails is a best practice, embedding a video to be played within the email is sure to be a show stopper. Learn how Playable (at a cost) can work with Marketing Cloud to get videos added to your emails.
The Org Tree field is newly available on the Employment object in Salesforce. The field is populated with concatenated, five digit codes that each represent departments across CU and must be translated. The values indicate the organizational hierarchy, based on the department the employee works in.
Upgrades occur all the time, but it doesn't always alter email marketing practices. Apple Mail's recent upgrade will enhance privacy for recipients, gradually resulting in inflated, artificial open rates for email marketers. With a key piece of reportable data becoming more unreliable, we must reconsider how success is measured.