Create Salesforce Campaign and Add Campaign Members

eComm specialists are responsible for creating audiences in Salesforce and Marketing Cloud. This often involves starting with a Salesforce Campaign to be converted to a Salesforce Report.

NOTE When sending emails, you should be sending to either reports or data extensions. Sending to a campaign will result in a CAN-SPAM violation. For this reason (among others) eComm specialists are responsible for initially creating Campaigns and converting them to a Report or Data Extension as needed.

Create & Share Campaign

Campaign Naming Conventions

  • Campaign Name: 08 UREL 20211010 Invitees
    • 08 = The first two numbers of a report name represent the campus on which it was created.
      • 01 = Boulder, 02 = Anschutz, 03 = Denver, 04 = Colorado Springs, 08 = System, 09 = Advancement
    • UREL = The next four letters of your report name represent the unit that owns the report, in this case, University Relations. You'll also come across examples like ALUM (for alumni association), HIST (for the department of history), and CHAN (for the Office of the Chancellor). 
    • OT/DATE = The next component represents whether your campaign one-time (OT) or the date you uploaded the information (YYYYMMDD).
    • Invitees = The next portion of your report name specifies the audience, in this case, invitees to an event.

Learn more about naming conventions.

In our Salesforce environment, we already have thousands of Campaigns. For that reason, it is most common for eComm specialists to clone an existing Campaign. Note that a cloned Campaign does not clone the members of that Campaign or the shared settings.

  • Navigate to the Campaign
    • You could search for the Campaign with the Global search at the top
    • You could navigate to the Campaigns tab if you recently viewed the Campaign

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  • Modify the name of the Campaign
  • By default:
    • Type=Email
    • Active=Checked
    • Status=Planned
  • Click the blue Save button

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  • Select Campaign in the top navigation
  • Click New in the top right corner

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  • Generic Campaign is set by default.
  • Slect the blue Next button in the bottom right

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  • Enter the Campaign Name
  • Click Active checkbox
  • Select Campaign Type 
    • Email | Use this type when you plan to send an email to this group.
    • Other | Use this type for campaigns you do not plan to email.
  • Add additional information to the Campaign, like Description and Start/End date.
  • Select Save, the blue button in the bottom right

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SHARE CAMPAIGN Don’t forget to share the Campaign with the Public Group or Individual User so they have access. Failure to do so will likely result in a failed send.

There are two ways to share a Campaign:

  • Once a Campaign exists, click the Sharing button in the top right

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  • In the pop-up, it defaults to Users. Click the down arrow with the image of a person to select Public Groups in the dropdown.

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  • Search for the name of the Public Group. Click the Public Group name once it appears.

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  • Confirm the Public Group (or Users) selected are correct. Click the blue Save button.

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  • Click the down arrow next to Clone. Select Sharing in the dropdown.

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  • Chose the Add New Permission tab
  • Search the Public Group or Individual name
  • Grant Read access

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Add & Remove Campaign Members

eComm specialists can add & remove Campaign Members individually or more commonly, in bulk via Apsona.

NOTE Users can take the same steps to add and remove Campaign Members individually  - and should be encouraged to do so. It's a great way to empower users to manage their audience after being created initially.

Add New Contacts

Unable to find a contact in Salesforce to add to a Campaign? When this occurs, the Contact needs to be created first. 

eComm specialist can create new contacts with an upload process via Apsona