Cvent's new design experience updates the look and feel of almost all their core products. Users can switch back and forth to the new experience for now, but come Dec. 1, 2021 it will be the only option. Learn more about the navigating the new user experience.
While adding images to emails is a best practice, embedding a video to be played within the email is sure to be a show stopper. Learn how Playable (at a cost) can work with Marketing Cloud to get videos added to your emails.
The Org Tree field is newly available on the Employment object in Salesforce. The field is populated with concatenated, five digit codes that each represent departments across CU and must be translated. The values indicate the organizational hierarchy, based on the department the employee works in.
Upgrades occur all the time, but it doesn't always alter email marketing practices. Many email client's recent upgrade will enhance privacy for recipients, gradually resulting in inflated, artificial open rates for email marketers. With a key piece of reportable data becoming more unreliable, we must reconsider how success is measured.
While Cvent has a feature to "process payment at a later time," we never want to enable it. Collecting credit card information to process at a later time doesn't align with CU's approach to protecting cardholders and it should not be enabled under any circumstances. The good news is, by default, this setting is disabled across all events and most users remain unaware of this functionality. Follow these instructions to confirm your paid event doesn't have this feature enabled.
Salesforce Dashboards can provide easy to understand, quantifiable data on Marketing Cloud email sends and Cvent events - among other things. When used in combination with other information and your own criteria of success, it will help paint a more complete picture of your outreach efforts.
eComm is a suite of tools built to support communicators across all four CU campuses, System and Advancement. Before trying to get access to Salesforce, Marketing Cloud and/or Cvent, get a better sense of what the eComm technology entails and how it might be able to support your electronic communication and event needs.
With Cvent, you can translate Flex and Classic events into several different languages for your registrants. Most of the default fields, such as labels, instructions, error message, and validations, are automatically translated, but can be customized. Certain text that is not automatically translated, such text widgets, registration questions, feedback survey questions, session names, etc, will need to be translated manually.