To help minimize the potential for CAN-SPAM violations, eComm has the ability to automatically refresh data extensions that have been found to be non-compliant (i.e., not refreshed/imported before they are used in an email send). Non-compliant data extensions can be identified and run automatically via Automation Studio.
Do you use the same data extensions on a regular basis but manually import them one by one every time you have an email to send? Learn how automation studio can automatically import your data extensions so you don't have to.
It's not uncommon to want to include files, including Excel, PDFs, and ICS (to make an 'Add to Calendar' link) to Marketing Cloud emails or eComm's Event Management registration process or emails. Learn how to download a meeting/appointment from Outlook and make it public (there are different options depending on your access).
Einstein for Marketing Cloud uses artificial intelligence (AI) to help you analyze, automate, and optimize your marketing activities and content. With Einstein, you can use valuable insights and data on audiences, send time, engagement, and copy to improve your marketing communication efforts.
eComm is pulling back the curtain to showcase our best magic trick. Replace a link in a Marketing Cloud email that you have already sent, and it will automatically update in recipients' inboxes.
Ready to elevate your constituent's experience with your email? Consider using an attribute (such as preferred name) to personalize your communication.
'Forward to a Friend' is a feature generally available in Marketing Cloud, but it cannot be used within eComm's instance of Marketing Cloud. Although it's not a full replacement, recipients can forward emails to others, and users can request that a subscription form be set up.
Salesforce has updated its data retention policy for Marketing Cloud Engagement. Beginning on June 16, 2025, subscriber engagement data will be retained and accessible for 730 days (or 2 years). This policy applies to data you retrieve using the Email Studio Reports in Analytics Builder and Tracking in Email Studio.
Marketing Cloud subscribers have several statuses that impact their ability to receive communications. Learn more about what each status means and what to do when you encounter it.
