While Marketing Cloud provides robust tools for designing emails, some users may choose to leverage HTML for greater customization of the visual and functional experience across devices. This wiki explores best practices for using HTML in Marketing Cloud, how to test your HTML content, and common pitfalls to avoid.
There's two ways to send emails through Marketing Cloud (Guided Send and Salesforce Send Emails), each with their own benefits. Explore both and determine which you prefer. Included are quick reference guides for both options, plus details for excluding an audience.
Are you giving people with a disability the opportunity to acquire the same information, engage in the same interactions, and enjoy the same services as a person without a disability in an equally effective and equally inclusive manner, with equivalent ease of use?
eComm specialists can assist users with administrative tasks, such as unlocking a user, resetting their password or granting a temporary code if they forgot their authentication method.
Watch recorded Marketing Cloud training videos to learn how to leverage data to get the right message to the right audience. We encourage you to pause the video periodically and allow yourself time to put the material into practice. You can also test your knowledge with a quiz.
It's common to target a Marketing Cloud email to an audience based on where they reside. There is a free tool to define desired zip codes for your audience as well as a paid tool called GeopPointe.
This resource is designed for eComm specialists who are responsible for submitting provisioning and deprovisioning requests for their campus. Learn how to submit requests while being mindful of important deadlines and details that affect the user experience.
Salesforce is at the heart of eComm, but it would be nothing without other systems across CU. Most of eComm's Salesforce Contacts come from a nightly updated source system, enriched with engagement data from eComm's other applications (Marketing Cloud & Cvent), constituents, and eComm Specialists.
