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HTML in Marketing Cloud

While Marketing Cloud provides robust tools for designing emails, some users may choose to leverage HTML for greater customization of the visual and functional experience across devices. This wiki explores best practices for using HTML in Marketing Cloud, how to test your HTML content, and common pitfalls to avoid.

Have an email in full HTML but want to send it from Marketing Cloud? It's doable (not to mention a great approach), but it must be approached a certain way to ensure CAN-SPAM compliance, including a footer for recipients to opt-out. Find details on how to test the recipient's experience, instructions on how to create an HTML email correctly, and the most common misstep we come across.

If pasting HTML, an Email Message must be based on eComm's HTML Template. By doing so, the opt-out footer will be included at the bottom of the email and be in CAN-SPAM compliance.

  • In Marketing Cloud, navigate to Email Studio (hover over Email Studio and select Email in the dropdown)

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  • In the top right corner, select the blue Create button
  • Click Email Message

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  • Select Template from the Create Email drop-down menu
  • Click the Saved tab, then Folders
  • Select the Shared option on the right (it will default to Local)
  • All shared templates should be displayed. Search for 'HTML' if needed

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  • Click the one named HTML Template; a blue box will highlight the template
  • Select the blue button in the bottom right

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  • Name your email and click Next
    • It's optional to add a Description, select a Location, or add Campaign.

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  • Drag the HTML block from the left into the email on the right

  • Paste the HTML code in the panel on the left

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  • In Preview and Test, you’ll now see the appropriate footer at the bottom of the email.

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