When faced with a failed send, a send to 0, or failed Data Extension, review the items below. Often, the root cause is something over which you have control rather than a systemic failure in Salesforce or Marketing Cloud. If there is an outage or broad issue, users will be notified as soon as possible.
Understand the difference between sender profiles, delivery profiles and send classifications in Marketing Cloud. These not only drive email from information but also (more importantly) ensure CAN-SPAM compliance.
On February 1, 2024, Google and Yahoo announced new requirements for bulk email senders to be implemented by June 1, 2024. These guidelines emphasize three key areas: authenticating outgoing emails, monitoring reported spam rates, and ensuring an easy unsubscribe process for email recipients. Learn more about the steps eComm has taken to ensure compliance by the June 1 deadline.
We know our eComm specialists and users understand the importance of CAN-SPAM and intend to follow it. But sometimes, mistakes can occur that lead to a violation. Learn about common ways to violate CAN-SPAM so you can avoid them. We highly recommend this wiki and the associated quiz as an annual refresher.
Updating Sender Profiles to Match SAP for Compliance must occur as quickly as possible as to not impact any email delivery. To achieve this, the system eComm team and campus eComm specialists will divide and conquer. Use a sheet with a tab devoted to each campus used to delegate and track work.
Often when a Contact is not receiving emails, there are several logical reasons why, including actions taken by constituents themselves. If you are investigating why a Contact is not receiving communications, review the steps below to troubleshoot.
