Creating a good looking email in Marketing Cloud is one thing, but ensuring it displays well across inboxes is a greater challenge. Learn to apply three best practices when using text blocks to have confidence in how it renders for recipients.
We know how cluttered your Marketing Cloud account can get if you are a frequent sender. Use these different types of folders (and other tips) to stay organized.
To help minimize the potential for CAN-SPAM violations, eComm has the ability to automatically refresh data extensions that have been found to be non-compliant (i.e., not refreshed/imported before their use in an email send). Non-compliant data extensions can be identified and added to the process in two ways. Learn more.
Understand the difference between sender profiles, delivery profiles and send classifications, in Marketing Cloud. These not only drives who an email appears to come from, but more importantly ensures that it's CAN-SPAM compliant.
Datorama Reports for Marketing Cloud enables users to generate, view, and share a detailed analysis of Email data. See below for details on leveraging Datorama in your Marketing Cloud account.
Intelligence Reports (formerly Datorama) for Marketing Cloud enables users to generate, view, and share a detailed analysis of Email data. Intelligence Reports includes dashboards, pivot tables and reports to analyze data, visualize aggregated Email data, view trends, and share findings.
This resource is designed for eComm specialists who help onboard new users for their campus. Once you know how to submit requests and important deadlines, get a peek into all the customized emails they will recieve during their first 7 months in the applications. All emails are customized based on the applications the individual has access to and the eComm specialist who supports them.
eComm specialists can assist users with administrative tasks, such as unlocking a user, resetting their password or granting a temporary code if they forgot their authentication method.
Upgrades occur all the time, but it doesn't always alter email marketing practices. Many email client's recent upgrade will enhance privacy for recipients, gradually resulting in inflated, artificial open rates for email marketers. With a key piece of reportable data becoming more unreliable, we must reconsider how success is measured.
