Use A/B tests to increase your open rates and get folks to actually engage with your content.
Images used in Marketing Cloud emails need to be formatted to a certain size before being uploaded to Marketing Cloud. If you don't, the email might appear fine in Marketing Cloud when what's delivered to an inbox is completely different. Recipients of poorly formatted emails are less likely to read or engage and more likely to unsubscribe.
While unsubscribing is explained quite simply at New User Training, there is a little bit more to it. Dig into the details of how the technology supports changes to constituents' preferences.
If you're creating a sender profile with a non-CU email address, follow these steps to verify your new sender profile and begin sending communications.
If you work at CU Boulder, there is a good chance you will be supported by different eComm specialists for different needs. Ask these two questions to find the group with the right expertise.
Wondering how much time elapses between your email send and constiutuents' actions? Use the Time Between Send and Engagement report in Marketing Cloud to help assess the need for reminders or additional touch points.
Interested in exporting your most recent send data without copying and pasting it into an Excel spreadsheet? With Marketing Cloud's Recent Email Send Summary, you can.
Curious if your readers are engaging with your content more on mobile or desktop? The answer to this question is key in helping you determine your most compelling email designs, and the Device Performance by Email Sends and Email Performance by Device reports in Marketing Cloud can help.
Wondering about how successfully your emails are being delivered to different email domains or which domains generate the highest number of spam complaints? Marketing Cloud's Deliverability - Complaint Rate report can help.
Wondering which day of the week generates the highest engagement for your email sends? Take the guesswork out of your efforts by using Marketing Cloud's Best Performing Send Day Report.

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