With summer winding down and fall right around the corner, you are not the only one reassessing your communication strategy. How will you get your messages to standout from the rest? It all starts with understanding your audience and targeting them appropriately. Over the next few months, we'll show you how to set goals with your team and understand your audience through analytics. Together, we'll test recipient engagements and share successes (and failures) across CU.
Checkout details on recurring CU processes such as obtaining licenses along with scheduled audits that will occur to ensure the platforms remain 'clean' and users are in compliance with the eComm user agreement.
Users will be opted-in to receive tips & tricks from eComm, including: best practices, in-person training opportuinites, and how-to tutorials available on-demand.
Check out the new location for Marketing Cloud's help and training materials on help.salesforce.com!
Did you and your team create an awesome email that you want to share with another unit at CU? With Marketing Cloud there is no need to re-invent the wheel. Provide a few key pieces of information to your eComm specialist and they can share the email between the two units.
Finding the best email design for your school, college, or program is an ongoing process.
Schedule your message based on email send reports that indicate when your audience is most likely to engage with the content.
Consider ways to segment your audience to help increase the effectiveness of your emails.
When it comes to using software like Marketing Cloud, the browser that you use can impact performance. In effort to provide clarity around which browsers work best with Marketing Cloud, Salesforce has released this handy guide.
Use this tool to find the zip codes that fall into a radius around a point (or user defined area) on a map.

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