When your message lands in an inbox there are three things that would encourage someone to open it. These include the From Name, Subject Line and Preheader. Make sure you are making the most of this prime real estate!

As a best practice, your entire email should be no wider than 600 px to ensure it renders well across devices. For example:

• If you have one image taking up the entire width of the email, it should be uploaded no wider than 600 px. If there is padding on both sides (lets say 10 px), you can subtract that from the image size. In other words, the image you upload should be 580 px wide, so the entire email with padding is 600 px.

• If you have two columns, each with an image, they should be uploaded no wider than 300 px. If there is padding on both sides and between the photos (lets say 10 px), you can subtract that from the image size. In other words, the images you upload should both be 285 px wide. Those two images plus the padding makes the entire email 600 px wide.

All commercial emails must be sent with two footers to comply with CAN-SPAM:

Footer One 

• This footer is created by you and must be added to EVERY commercial email. It should include your depart/unit name, physical address, email address, website, and phone number.

Footer Two

• This is selected while sending your email. The Delivery Profile for commercial communications should be 'CU FOOTER FOR ALL EMAILS'.