If you're sending a commercial communication, your eComm specialist will create your report following the guidelines below.

1. Your eComm specialist will include the filter Meets eComm Contact Criteria = TRUE in your report.

When eComm specialists create audience reports for commercial communications, one of the filters they use to narrow the audience for CAN-SPAM compliance is Meets eComm Contact Criteria = TRUE.

This filter ensures that the following contacts are excluded from your communication so that your email does not violate CAN-SPAM.

• Contacts who have opted out of all emails
• Contacts who are deceased
• Contacts who are marked do not contact
• Contacts who are FERPA-protected

2. Your eComm specialist will include a filter for a specific email preference category = TRUE in your report.

In addition to the Meets eComm Contact Criteria filter, your eComm specialist will also add a filter for the specific email preference that will be applied to your send (for example, CU Connections = TRUE).

This filter ensures that your send will honor your constituents' campus and unit-based email preferences and protects you from violating CAN-SPAM.

Here's an example of the two report filters above used correctly in a commercial send report:

3. Your eComm specialist will save the Report with a name following a specific convention.

Commercial Report names end with SUB Email Preference Name to indicate the email prefence used in the report criteria (step 2). 

If you're sending a transactional communication, the report your eComm specialist creates should follow the guidelines below.

1. Your eComm specialist will include the filter Deceased = FALSE in your report.

Since transactional emails are messages that an audience is required to receive (often based on employment, such as those from Employee Services), you want to ensure that all contacts will receive the message regardless of their email preferences.

For transactional communications, you don't need to be concerned with CAN-SPAM compliance. However, in order to honor your constituents, your eComm specialist will add the filter Deceased = False. This will remove any deceased contacts from your communication.

Here's an example of the report filter above used correctly in a transactional send report:

2. Your eComm specialist will save the Report with a name following a specific convention.

Transactional Report names end with TXN to indicate no email preference was used in the report criteria. These audience Reports should only be used for required communications that folks cannot opt-out of.