What is eComm?

eComm is a suite of tools built to support communicators across all four CU campuses, System and Advancement. Before trying to get access, get a better sense of what the eComm technology entails and how it might be able to support your needs. 

eComm Introduction & ROI | 6 min

Watch the short video below to better understand what eComm can do. If it seems like the right fit, you can learn more with the overview and application demos below before requesting access

eComm ROI

eComm Overview | 5 min

eComm is comprised of three integrated applications, each with unique strengths:

  • Salesforce is our Constituent Relationship Management (CRM) application. It contains 1.5 million contacts from CU source systems: Advance, Campus Solutions (CS), Human Capital Management (HCM), and Identity Management (IDM). Other contacts can be created as needed.
  • Marketing Cloud is our email marketing tool where our 150+ users login to access email templates, customize the email as needed, and hit send. Behind the scenes, Marketing Cloud will pull in your audience from Salesforce to deliver your message.
  • Cvent is our event management application to support the entire event lifecycle. From creating an engaging event website and registration process for invitees to enhancing the registrant experience trhoughout the event; like sending a 'Know Before You Go' to registrants, checking them in at the event, or sending a survey to attendees. 

Learn more about how eComm is built to meet email and event needs in the short video below:

eComm Data & Tools, Data Dictionary and Entity Relationship Diagram (ERD)

 

Application Demos | 10 min

Marketing Cloud, Email Studio

Checkout our email marketing tool where our 150+ users login to access email templates, customize the email as needed, and hit send. Behind the scenes, Marketing Cloud will pull in your audience from Salesforce to deliver your message.

Cvent, Flex

View how our event management application can support the entire event lifecycle. From creating an engaging event website and registration process for invitees to enhancing the registrant experience trhoughout the event; like sending a 'Know Before You Go' to registrants, checking them in at the event, or sending a survey to attendees. 

Cvent Flex Demo

 

Think eComm is the right fit? Request access and an eComm specialist will be in contact with you soon (step 1 of 6 to get started with eComm).