Do you use the same data extensions on a regular basis but manually import them one by one every time you have an email to send? Learn how automation studio can automatically import your data extensions so you don't have to.
Learn how to ensure that your header images appear correctly sized in mobile so your message doesn't lose its impact.
Follow four simple guidelines to ensure that your communications meet accessibility standards and that everyone is included.
When you launch your event, Cvent integrates with Salesforce to automatically share registrant participation information. With a quick check-in at the door, it's easy to track attendees vs. no-shows. Use this insightful, actionable data to make your next event even better!
Targeting messages to past event attendees is a great way to build your relationship with your most engaged constituents. Placing your energy towards your most loyal attendees will have great return and provide you with valuable insights on how to turn more email 'acquaintances' into actual event attendees.
Sending an event invitation reminder is a great way to boost registrations for your event. Like all messages sent from Marketing Cloud, make sure it's as targeted as possible. In other words, if someone has already RSVP'd to your event, a reminder invite isn't relevant to them. Worse yet, it confuses folks, making them think their attempt to register failed.
Salesforce Contacts and Marketing Cloud Subscribers share a 1:1 relationship but behave differently than one another. Checkout the scenario below to better understand the intricacies between the two.
Learn how to create send classifications so the correct sender and delivery profiles are automatically populated and that users do not have to select them individually.
Learn how to create delivery profiles in Marketing Cloud so that your communications contain the correct email footer and commerical vs. transactional distinction.
Understand the difference between sender profiles, delivery profiles and send classifications, in Marketing Cloud. These not only drives who an email appears to come from, but more importantly ensures that it's CAN-SPAM compliant.

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