Most communicators agree that email personalization leads to higher engagement rates among constituents. But what happens when first name personalization goes awry and we end up alienating the exact audience with whom we want to engage?
Ready to elevate your constituent's experience with your email? Consider using an attribute (such as preferred name) to personalize your communication.
After ensuring that preferred name personalization is possible given your population, Reports and Data Extensions need to be created (or updated) by an eComm specialist to contain the appropriate preferred name field in Salesforce.
Although CU communicators engage with over 1.5 million contacts through Salesforce and Marketing Cloud, each contact represents an important member of the CU family. Contacts have their own interests, relationships with CU, and email preferences. Let your constituents know that they are important and recognized by using first name or salutation personalization tags in your email.
Leverage numerous sets of CU, CU Anschutz and UCCS branded templates to increase the effectiveness of your communications. Each set contains numerous templates each so you can vary your email design (ie. a newsletter vs. an invite) while maintaining a similar look and feel.
If you need to send communications to internal audiences (faculty, staff or students) you'll want it delivered to their campus email addresses (eg; @colorado.edu, @ucdenver.edu, @cu.edu or @uccs.edu), To do so, you'll need to send to a Data Extension. Your eComm specialist will create the Data Extension but it's the sender's responsibility to re'Start' it before each send.
Checklists and simple how-tos are an easy and effective method to ensure a quality product goes out the door every single time. eComm's most successful users embrace checklists regardless of how many successful emails or events they have already sent or hosted.
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